Director of Marketing


Digital & Email Marketing, UX / UI Design Strategy


January 2022



Digital & Email Marketing and UX / UI Strategy

Project Components

🕸️ UX Strategy Sweep

👋🏻 Email Marketing: Welcome Flow

🛒 Email Marketing: Cart Abandonment Flow

🚗 Email Marketing: Onboarding Flow

🚀 Landing page for multiple campaigns

🧑🏻‍💻 Coded custom HTML/CSS emails

💌 User Email Journey and Special Campaigns


Who is TaskRabbit

TaskRabbit is an online platform that connects clients with skilled individuals, often called "Taskers," who can assist with a variety of tasks and errands. This service is a convenient solution for outsourcing tasks like home repairs, furniture assembly, moving, delivery, and handyman work. It offers both clients and Taskers a versatile platform, providing reliable assistance for everyday chores and income opportunities for those offering their services.

Enhancing TaskRabbit's Marketing Efficiency Through Data-Driven Design

We partnered with their Director of Marketing to overhaul their approach—beginning with a comprehensive UX analysis. We delved into user demographics, behavior patterns, preferred devices, and browsers to inform our strategies and supply actionable data to TaskRabbit's various departments.

Project Key Factors

UX and Email Marketing Revamp

In dissecting the user experience, our findings played a pivotal role in designing effective user email flows. Employing {{handlebar}} coding within the client’s preferred email service, we enabled tailored messaging with a customized and personable touch. The Welcome Flow was particularly transformative, serving as a multi-pronged nurture campaign to engage users with social media, reward systems, and brand storytelling.

Custom HTML email design

Our work extended to advanced HTML/CSS, utilizing pseudocodes, animated GIFs, and dynamic merge tags to craft emails that were not only visually appealing but technically robust. Each email underwent rigorous QA through Litmus, with specific adaptations for popular email services, even extending support to Microsoft users to ensure a consistent experience across all platforms.

Strategic Email Campaigns

We reimagined TaskRabbit’s Cart Abandonment strategy with a series of simple yet effective nudges, which significantly reduced churn by prompting users to complete their bookings. Custom UTM parameters were also deployed, gathering crucial data on email interaction and lifecycle, enriching our understanding of user engagement.

A/B Testing for Optimized Messaging

Through A/B testing, we honed in on the most impactful messages. This was especially notable during holiday periods, where we tested various thematic messages to discern which resonated most, aiding TaskRabbit to remain relevant year-round by leveraging seasonal events and holidays to promote offerings and incentivize user action.

Multilingual Capabilities for Global Reach

TaskRabbit's global footprint demanded a multilingual email system. Our custom coding allowed for up to 10 different languages, enhancing global communication and customer retention. This approach facilitated personalized messaging, cross-selling, and upselling opportunities across diverse markets.

In partnership with TaskRabbit, has not only enhanced their marketing efficiency but has also helped them build a robust tool that supports their expansion in a highly competitive space. Through meticulous design, innovative coding, and a strategic approach, we have fortified TaskRabbit's position as a leader in the service marketplace.

Our impact

We successfully addressed TaskRabbit's challenge of creating impactful email flows that resonate with their diverse target demographics and ensure compatibility across devices. With meticulous design, coding, and quality assurance, we crafted effective emails that engage users seamlessly. Additionally, our collaboration extended to creating landing pages, enhancing TaskRabbit's online presence and customer interaction. This multifaceted approach significantly improved TaskRabbit's marketing efficiency and customer retention capabilities, solidifying their position as a leader in the service marketplace.


Adapting to the evolving preferences and behaviors of the target demographic in a rapidly changing digital landscape.


Crafting a versatile and future-proof marketing strategy that incorporates the latest trends and technologies to stay ahead of the curve.


To continuously enhance customer engagement and satisfaction through personalized and data-driven digital marketing efforts.


Exploring innovative marketing avenues, such as immersive experiences and cutting-edge technologies, to surprise and delight TaskRabbit's audience.

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