How Presto Cielo Rebranded Overnight and Launched a Fully Headless Shopify Store

Name Change

We rebranded from Omniscentia to Presto Cielo to take control of the project’s digital footprint. The old name looked sharp on paper, but it wasn’t built for long-term use—too long, hard to pronounce, and even harder to spell. We needed something shorter, clearer, and easier to remember.

Presto Cielo checked every box. “Presto” implies speed and surprise—fitting for the way we work and the nature of our content. “Cielo” means sky, sometimes heaven. Together, they hint at lightness, movement, and something slightly out of reach. And they rhyme, which makes the name easy to say and hard to forget.

Within 24 hours, we secured @prestocielo across social platforms, set up the new domain on Webflow, and redirected omniscentia.com to the new site. No downtime. No SEO loss. No broken links.

The name was the only major change. Visual elements like the color palette, layout motifs, and tone stayed in place. What changed was how the project showed up online—and how easily people could find and share it.

Headless Ecommerce Shop

We didn’t want to throw our products into an oversaturated marketplace and hope for the best. Instead, we built something intentional, and designed for people who find us through content. Presto Cielo runs as a headless ecommerce site: fully custom on the front, powered by Shopify on the back.

The Webflow frontend gave us complete freedom to design the site around our voice and brand. We used GSAP animations, custom interactions, and layouts that feel less like a template and more like a small custom publication. On the backend, Shopify handles checkout, inventory, and fulfillment, giving us the stability of an ecommerce giant without being boxed into a theme.

The two systems talk through APIs. Stripe handles payments. Everything is fast, mobile-ready, and easy to update. We’re not locked into Etsy fees or Amazon’s ecosystem. We own the platform, the design, and the experience from homepage to purchase. This setup gives us the freedom to grow the shop on our terms, while keeping every touchpoint on-brand and user-friendly.

Social Media Growth

Presto Cielo started with content about remote viewing and psychic research. That was the entry point. But it quickly expanded. We started exploring dreams, timelines, symbols, conspiracies, and other topics that blurred the lines between science, folklore, and personal meaning.

Instead of creating everything from scratch, we shifted to curation. We find media that already resonates in this space, then reshape it to fit our voice. Think of it like editing a documentary clip into a trailer. We’re not the original source, but we’re shaping how it’s (re)experienced.

Every piece is recut, rewritten, and cleaned up. We split audio, fix pacing, rebuild rhythm, strip filler, and layer in new music, captions, and visuals. Some edits are obvious. Others are subtle, like reframing a single scene to change the focus. Our goal is to keep what matters and remove the noise.

This approach lets us move fast, post consistently, and keep quality high. It also means our content doesn’t rely on trends or fast-expiring memes. What we publish stays relevant and evergreen, which is part of why it keeps growing even when we’re not actively posting.

Next Steps

Presto Cielo started as a side experiment, something to build slowly and test over time. The storefront is now live, the systems are stable, and the content engine is up and running. We’ve hit a point where the foundation is solid, and we’re ready to focus on what’s next.